Architectural Rendering

Photorealistic architectural renderings of interiors and exteriors.

Interior and exterior architectural renderings

Architecture and design are constantly evolving thanks to technological support, which is increasingly important in this sector. Architectural renderings are among the most useful and appreciated tools in this sense, both by the designer and by the end customer. It is a system that Rendermotion has been using for more than fifteen years to emotionally involve its customers.

But what are architectural renderings? They are the natural evolution of the design drawings used by engineers, architects, and surveyors to give basic information to their customers. These schematic elaborations were essential to indicate the dimensions of the rooms (surface, length, and height of walls, fixtures, distances, etc.) but left too much room for imagination. This is because they gave no indication of yield but only pragmatic information, certainly useful and indispensable, but ultimately not clear enough for the layman.

Computers and graphic processing software have partially replaced these drawings, giving the possibility to represent a realistic reality through architectural renderings, which show how the project can actually look in reality.

Visit the exterior rendering section.


Why use architectural renderings?

The function of rendering in the field of architecture and design
The architectural renderings have a double value in reality because while on the one hand, they can emotionally involve the future buyer, on the other hand, they are a great help for the designer himself, who has the immediate visual perception of what he is creating.

Architectural renderings should not be considered from a single point of view, because it would not be correct: the graphic processing software also used by Rendermotion is small jewels of technological precision, which offer countless practical advantages even in the design phase. Thanks to these powerful processors it is possible to calculate the volumes and dimensions of the rooms in a millimetric way, having a three-dimensional representation of the entire design complex with the appearance it should assume once completed.

On the part of the customer, buying a property or having a realistic perception of its yield as it will look when it is finally owned, is an additional element of evaluation that gives an emotional dimension to the whole. Buying a project on paper in which there are only numbers and straight lines is quite another thing than buying it having seen the complete architectural rendering.

Visit the interior rendering section.


Emotional architectural renderings

Photorealism as a design tool
Emotion is Rendermotion’s watchword, able to create high-impact design renderings, able to amaze and make the finished work touch (almost) with hand thanks to photorealism. It is an advanced technique that allows you to show the project exactly as it was conceived from the beginning.

So, in detail, what is rendering really? Photorealistic renderings are digital processes that make it possible to obtain very realistic artificial images starting from three-dimensional computerized graphic processing. Starting from the project data, the elements inserted inside the building (furnishings, accessories, fixtures, and coatings) are covered with textures sampled from real images.

However, in photorealism it is the lights that create the most surprising effect: thanks to the reproduction of light sources (natural or artificial), the rendering almost takes on the appearance of a photograph, capable of capturing attention and striking the future buyer.

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